Dijital Pazarlama Uzmanı İş İlanı - Egitimal.com

EğitimAL Yurtdışı Eğitim Danışmanlık - Dijital Pazarlama Uzmanı İş İlanı - Egitimal.com

Dijital Pazarlama Uzmanı İş İlanı - Egitimal.com

Egitimal olarak, büyüyen ekibimize katılacak, dijital pazarlama dünyasında uzman, yaratıcı ve sonuç odaklı bir Dijital Pazarlama Uzmanı arıyoruz!

İş Tanımı:

• Sosyal medya hesaplarımızın ve web sitemizin (egitimal.com) üzerinden yeni ürün / hizmet içeriklerinin oluşturulması ve tanıtım akış süreçlerini takip ederek, sonuçların birim yöneticisine sunulması.
• Egitimal etkinlikleri, fuar organizasyonları, kariyer günleri, kongreler, millileştirme çalışmalarının takibinin sağlanması ve birim yöneticisi ile koordine bir şekilde yürütülmesi.
• Dijital pazarlama stratejilerinin oluşturulması ve uygulanması
• Sunum, flyer, katalog, datasheet gibi satış kütüphanesi içeriklerinin hazırlanması ve güncellenmesi.
• Marka bilinirliğini artırmak ve hedef kitleye ulaşmak için yaratıcı çözümler geliştirilmesi1.
• SEO uyumlu içerik üretimi, rakip analizleri, müşteri geri bildirimlerinin incelenmesi.
• Günlük, haftalık ve aylık olarak sosyal medya hesaplarını büyütmek için optimizasyon sağlamak.
• Google Analytics, Facebook Business Manager deneyimi bulunmak
• Video kampanyaları oluşturabilecek tecrübeye sahip olmak.
• Aktif bir şekilde içerik üretebilme ve dijital trendleri takip etmek.

Digital Marketing Strategist

The position primarily centres on digital marketing, with a key emphasis on the development and execution of innovative marketing campaigns designed to promote our diverse portfolio of services through a multi-channel approach.

Responsibilities:

Content Creation & Management:

• Develop and curate compelling content for multi-channel campaigns and platform enablers, including websites, blogs, email newsletters, social media, and other promotional avenues.
• Create marketing collateral (brochures, landing pages, advertisements) to effectively promote services and engage target audiences.
• Collaborate with subject matter experts to ensure that digital and media content is accurate and relevant, accurately reflecting the subject matter or services offered.

Campaign Planning & Execution:

• Oversee the planning, development, and execution of marketing campaigns
• Implement digital advertising strategies (such as Google Ads) to enhance visibility and engagement.

Social Media & Community Engagement:

• Coordinate and expand our social media presence across various platforms, particularly LinkedIn, by posting regularly and engaging with followers.
• Develop and maintain a content calendar to ensure consistent and effective communication.

Lead Generation & Nurturing:

• Design and execute email marketing campaigns, including newsletter development and lead nurturing sequences.
• Analyze lead-generation tactics and refine strategies to enhance conversion rates and increase course sign-ups, as well as other critical lead generation and awareness initiatives.

Market Research & Data Analysis:

• Conduct market research to identify emerging trends, competitor activities, and potential audience segments.
• Research target audiences thoroughly.
• Track and report on key performance metrics (KPIs) such as website traffic, email engagement, lead conversion, and campaign ROI.

Event Support:

• Assist in the planning and execution of webinars, virtual workshops, and other events designed to educate potential clients and drive lead generation and awareness.
• Coordinate with external partners and platforms to ensure seamless event execution.

Collaboration with Sales & Customer Support:

• Collaborate closely with the Sales team to develop strategies for converting leads into paying customers.

Genel Nitelikler:

• Pazarlama, iletişim veya ilgili alanlarda en az lisans mezunu olmak.
• SEO/SEM, Google Ads, sosyal medya yönetim araçları konusunda bilgi sahibi olmak
• İçerik yönetim sistemleri (CMS) ve e-posta pazarlama araçlarını kullanabilmek.
• Analitik düşünme becerisine sahip, veriye dayalı kararlar alabilmek.
• İyi düzeyde yazılı ve sözlü iletişim becerisine sahip olmak.
• Ekip çalışmasına yatkın ve yaratıcı çözümler üretebilmek.
• Photoshop ve Illustrator programlarına hakim olmak.
• İyi derecede İngilizce bilmek.

Requirements:

Education & Experience:

• A bachelor’s degree in marketing, Communications, Business, Sustainability, or a related field, or equivalent experience is required.
• Strong track record and proven commercial experience demonstrating success in multi-channel marketing is essential, with a strong emphasis on digital expertise to execute impactful and inclusive campaigns that yield clear, data-driven results.
• Proficiency in various digital marketing tools and platforms, such as Google Analytics, CRM systems, email marketing platforms, social media management tools, and content management systems, is expected.
• Familiarity with our industry, particularly in the education/training services, sustainability, or certification and assurance sectors, is preferred.

Skills & Abilities:

• Demonstrated expertise and a strong enthusiasm for marketing across digital platforms.
• Exceptional written and verbal communication skills, facilitating the creation of clear, persuasive, and professional content tailored to the target audience.
• Proficient knowledge of paid advertising, search engine optimization (SEO), social media marketing best practices,
• Experience in utilizing Google Ads and Google Analytics, with the ability to assess return on investment (ROI) and evaluate the success and impact of campaigns and expenditures.
• Strong organizational skills, with the capacity to multitask, prioritize effectively, and meet deadlines in a dynamic, fast-paced environment.
• Proficiency in the Microsoft Office Suite, along with familiarity with graphic design tools such as Canva and Adobe Suite, is an added advantage.

Soft Skills:

• Strong organizational and time management capabilities.
• Creative thinker with a problem-solving attitude and an entrepreneurial growth mindset.
• Collaborative team player with a proactive and positive approach to work.
• Flexible approach considering the global nature of our business
• Attention to detail, coupled with a strong sense of ownership and accountability.