Digital Marketing Specialist

Evatro Yazılım Bilişim Teknolojileri - Digital Marketing Specialist

Evatro is a software company providing technology solutions globally - with officies in YTU Teknopark, Istanbul and San Francisco, USA.

Evatro offers software expertise along with industry and product consultancy, assuring quality services and innovative solutions from a single source.

With our global expertise in technology and business know-how in numerous industries including Banking, Insurance, Retail, FMCG, Logistics, Automative, Energy, Utility, Tourism and Transprotation; we play a significant role in the area of software development.

We are looking for a team member to join us as a Digital Marketing Specialist.

• Plan, execute, and optimize web, SEO/SEM, email, social media, and digital advertising campaigns.
• Design, build, and maintain the company’s social media presence.
• Analyze and report the performance of digital marketing campaigns, evaluate performance against ROI and KPI targets.
• Track digital marketing trends and insights, optimizing spend and performance based on these insights.
• Develop new digital marketing strategies and create growth opportunities.
• Conduct A/B and multivariate tests to enhance the effectiveness of digital marketing campaigns.
• Collaborate with internal teams to optimize user experience by developing landing pages.
• Analyze customer experience across multiple digital channels and develop strategies based on these insights.
• Collaborate effectively with agencies and external vendors to implement digital strategies.

• Preferably a graduate of relevant departments from universities,
• Minimum of 2 years of experience in digital marketing,
• Experienced in SEO/SEM, email marketing, social media management, and digital advertising campaigns,
• Experienced in A/B testing, user flows, and landing page optimization,
• Proficient in web analytics tools (Google Analytics, SEMrush, etc.),
• Able to effectively use ad serving tools (Google Ads, Facebook Ads, etc.),
• Experienced in launching, managing, and optimizing PPC campaigns,
• Basic knowledge of HTML, CSS, and JavaScript,
• Strong analytical thinking skills and results-oriented work ethic,
• Proficient in English (both written and spoken).